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Tuesday, 27 May 2008 |
By Aymee Buckhannon
Does this story sound familiar?
You are very excited about a new home business you just started and can't wait to tell everyone about your product. You are particularly eager to set up a website and some ads online because you just know that this is going to be "it" and the internet is going to help you get the word out!
You join online, you get your kit, and you sit down to get started. But first, you glance at the company manual and decide to quickly flip through the pages for ideas on what to say and how to position your product's features and benefits professionally.
And then it happens: In dismay, you flip to "Marketing And Advertising Policies" chapter and in big bold letters you see "Internet advertising of any form of the company's trademarked names or products is strictly prohibited, which includes auction sites, social sites, personal websites outside of the company's replicated sites, and any and all advertising of our stuff online regardless of the website used".
Oh boy! Not exactly what you had in mind so you settle for just talking to friends and |
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Last Updated ( Tuesday, 27 May 2008 )
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